Gupshup nabs $240M to energy messaging channels

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Conversational messaging platform Gupshup today introduced that it raised $240 million led by Tiger Global Management, with participation from Fidelity Management, Think Investments, Malabar Investments, Harbor Spring Capital, and others. The tranche, which values ​​the corporate at $1.64 billion, will probably be used to construct new instruments, infrastructure, and services whereas increasing Gupshup’s international attain, CEO Beerud Sheth mentioned.

The pandemic has accelerated digital transformation for enterprises, in some instances driving the necessity for messaging services. Offline companies are shifting on-line whereas on-line companies are providing more merchandise, and each are searching for instruments to higher interact clients. Thirty-six % of customers report utilizing on-line live chat, in accordance with a GetApp survey. And a majority say they’d a lot want to make use of messaging versus phone channels if given the selection.

Gupshup, which was based in 2014, offers a chatbot authoring service that enables builders to create, deploy, and publish chatbots throughout over 30 channels. Prior to beginning the corporate, Sheth launched the freelancing platform Upwork, which went public on Nasdaq in October 2018.

“Gupshup was early to see the facility of textual content messaging to ship content ubiquitously to each cell consumer worldwide. [It] builds platforms and instruments to assist enterprises do higher buyer engagement by conversational experiences delivered through messaging channels,” Sheth told VentureBeat via email. “Just as every business had to build websites in the mid-’90s, they will now have to build conversational experiences. This is the new digital storefront — this is where the users are and businesses have to engage them on their terms in their favorite messaging apps.”

Powering enterprise messaging

Apart from supporting messaging channels like SMS and WhatsApp, Gupshup gives Gupshup GIP, an IP-based service for smartphones that features end-to-end encrypted messages with buttons, ecommerce flows, and mini video games. It is available in two flavors: GIP Native, which embeds in native messaging apps, and GIP Widget, a device-agnostic chat widget.

Gupshup additionally gives AI fashions for message categorization and pure language processing. On-device fashions learn incoming messages and classify them into classes and subcategories like “transactional,” “banking,” and “credit alert,” creating visualizations for components within the message together with receipt quantities, account numbers, and codes. Meanwhile, server-side fashions interpret buyer queries despatched to chatbots, enabling the chatbots to detect the intent behind messages and reply appropriately.

“Thousands of developers and enterprises use the Gupshup bot platform to build [AI-powered] chatbots for their respective use cases,” Sheth said. “The models were trained using sample text messages across many variations. This technology is deployed in over 100 million smartphones.”

Gupshup

Gupshup claims to help over 100,000 builders and enterprises, delivering messages to over 300 million customers. India and different “mobile-first” ecosystems stay among the firm’s largest markets, however Gupshup’s buyer base has expanded throughout the pandemic, with annual recurring income hitting $150 million on the finish of 2020.

“We saw over 80% growth from pre-pandemic levels,” Sheth mentioned. “Through these chat conversations, businesses [are realizing that they can drive] drive marketing, sales, support and more … With conversational experiences, a customer could simply interact through text chat with a bank rather than calling a call center … Through the same chat conversation, the business can upsell or cross-sell — a new credit card , for instance — and sign the customer for personalized marketing alerts in the future. For the business, it delivers greater customer satisfaction, greater sales, and lower costs through automation.”

The newest funding spherical brings Gupshup’s whole raised to over $390 million.

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