RecipesAdda: Not Just a Flash in the Pan

RecipesAdda is taking the food delivery world of Delhi NCR and Bangalore by storm. Both metropolitan regions home to outstation workers and students, as well as resident families. The need for healthy food exists on both ends, and the latter are in a position to provide healthy food to the former.

The food habits of people living away from home is universally unhealthy. Whether the reason is education or employment, the cycle of productivity makes preparation or acquisition of healthy, homemade food difficult.

RecipesAdda is providing solution in this respect.

There are over 7000 sellers, registered on the app, who cook foods of various cuisines. As a buyer, one is given a host of choices in customizing the food. The taste of the food may be controlled by stating your preference, the days and dates of delivery may be fixed. Pre-orders are available for events, and the consumer may rest assured about the quality of the food, as sellers have to make sure their dishes meet the RecipesAdda standard of nutrition and taste.

Most of the sellers associated with the app are home makers who are using this opportunity to monetize their cooking skills. Being cooked in the domestic kitchens of people’s homes, as opposed to an impersonal canteen kitchen, automatically produces a food of a different quality. Added to that is a cultural continuity with recipes inherited through family memories. Across as wide as swathe of communities as such cosmopolite areas as Delhi NCR and Bangalore house.

The variety of cuisines and cooks provides a rich entry into the culinary variety of our country, as sellers are also invited to improvise, suggest new recipes to be recognized, and generally enjoy the act of cooking while practicing it. They are tutored through the registration process on the app by video guides, and are given packaging material and delivery benefits.

RecipesAdda is currently an unique platform at the peak of the niche it created. The founders assure that there are multiple new plans on the horizon, not just for geographical expansion, but also in scope. In their words, they are ‘Not Just Another Flash in the Pan’.

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